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ReelWorld: new jingles in Sweden and Northern Ireland

By James Cridland for media.info
Posted 15 May 2015, 3.30am edt

Reelworld Europe
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ReelWorld is celebrating the launch of two new offerings.

Sveriges Radio has just launched P5, the newest radio station in Sweden, and ReelWorld produced what the company call a 'dynamic new sound'.

Based on the ReelWorld KIIS 2015 jingle package, their producers remixed the themes by adding a unique sonic logo and then combined it with a tuned voiceover, essentially creating jingles without any singing.

Commenting on the new branding Henrik Kervall, Sveriges Radio’s Creative Director said: 'The sonic branding for the new P5 Stockholm sounds great and emphasises our position as a playful and young music radio station.'

ReelWorld has also been responsible for the new jingles for Downtown Country in Northern Ireland. Using ReelWorld ONE Country, an updating jingle service already on-air in the US, this is the first country client in Europe.

Carl Kinsman, Station Imaging Producer at Downtown Country said: ‘It was not easy picking out the best cuts to use from ReelWorld One Country as they were all fantastic. It gives you the choice of so many jingles, all with the perfect music production and vocals. We are so happy with them!‘

Country radio is now the biggest and most successful music format in the US. ChrisCountry has been operating here since 2012, and lost out in its bid to be one of the national radio stations on the second digital radio multiplex.

ReelWorld will also launch a new urban imaging package on the UK's BBC Radio 1Xtra in the next few weeks.

More information

James Cridland — James is the Managing Director of media.info, and a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. His website is at james.cridland.net, where you can subscribe to his weekly newsletter.
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