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Pulse 1 is the independent local radio station for Bradford, Kirklees and Calderdale.
Beginning life as Pennine Radio 235, it was one of the first UK commercial radio stations to go to air, and, as many stations of its time did, contained specialist programming including a brass band programme (Tops 'n' Noils), asian-language programming and religious output.
Originally just broadcasting to Bradford, it gained an additional franchise area of Kirklees (Huddersfield) and Calderdale (Halifax). As part of the Yorkshire Radio Network, it was then bought by the Metro Radio Group. In research, Pennine Radio was perceived as an old-fashioned Bradford-only station, and its name changed in August 1991 to "The Pulse", with a mostly new set of presenters and innovative marketing. It was a success, with the station eventually becoming the most listened-to station in its area.
The station had to be sold when Emap Radio bought Metro in the mid 1990s due to its overlap with Radio Aire. It's now owned by Wireless Group, a part of News UK. The station was based in the haunted basement of a former wool mill in the Little Germany area of Bradford. It moved to newer premises in 2015.
Former presenters include BBC Radio 1's Paul Burnett, BBC executive Roger Mosey, and media.info's founder and owner, James Cridland (broadcasting under the name James Andrews).
|Editorial area||Bradford, Kirklees and Calderdale|
|Most played||Charlie Puth, CNCO & Little Mix, Rita OraRadiomonitor|
|Audience figures||109,000 listeners per weekRAJAR September 2017|
|Launched||16 September 1975|
|National sales||First Radio Sales|
|Former names||Pennine Radio|
The Pulse of West Yorkshire
Contact Pulse 1
|Postal address||1 St James Business Park, |
New Augustus Street,
|+44 1274 203040|
|+44 1274 200200|
|@Pulse1Radio (16,785 followers) compare|
|TuneIn||Pulse-1-975 (18,654 favourites) compare|
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Jimmy Buckland Director of Strategy
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Scott Taunton Chief Executive Officer
Terry Underhill ILR Group Programme Director
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