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Watch: new advertising for Fox FM in Melbourne

By James Cridland for media.info
Posted 14 February 2016, 10.13pm est

SC Austereo




These are the new television ads currently running for Fox FM, part of the HIT network in Australia, as Australian radio goes back into survey after a summer break.

Putting personality front and centre, the TV commercials feature the breakfast presenters Fifi and Dave, and drive presenters Hamish and Andy. Hamish and Andy's programme is carried nationally in Australia, but originates in Fox FM's Melbourne studios.

The ads, which feature no music, were written by Southern Cross Austereo's marketing director Adam Bower, as well as Hamish and Andy. They feature the presenters' bewildered expressions while listening to a American voiceover promoting their shows.

Here's the showreel of all the ads, which SCA tell us kicked off on television and social media this weekend.

More information

Fox FM
Melbourne, VIC
James Cridland — James runs media.info, and is a radio futurologist: a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. He also publishes a free daily newsletter about podcasting, Podnews, and a weekly radio trends newsletter.

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