Sunrise Radio

The UK's Biggest Asian Mix
British radio stations

Listen to Sunrise Radio

You can hear Sunrise Radio on DAB Digital Radio, Radioplayer UK and online

Facts and stats

Sunrise Radio is Britain's longest running radio station for South Asians based in Hounslow, West London.

Launched in 1989 on 1413 AM to Southall which has a large Asian community, it was awarded the BBC's Greater London Radio licence in 1994, broadcasting Londonwide on 1458 AM. In 2014, the previous owner of Sunrise Radio's group of stations went into administration, which led to 1458 being sold by the administrators to the Lycamobile group, who relaunched a similar service for South Asians on that frequency.

Sunrise still had one licence that they own, Buzz Radio which they relaunched as Sunrise Radio with a new company and management to operate the radio station still based at Sunrise House in Southall.

This station on 963/972 originally launched as the AC format Viva! owned by then Harrods owner Mohammed Al Fayed, then Liberty Radio which was sold to a Christian group who introduced some Christian programming. The licence was lost and awarded to Club Asia who introduced a youth Asian format in 2003. It was later sold to the then Sunrise Radio Group and relaunched as Buzz Asia and then Buzz Radio.

Sunrise Radio went national on February 29th 2016 on the Sound Digital multiplex. They relaunched with new imaging, the first in over twenty years and a new focus on playing the biggest mix of Asian music with a young adult slant to comply with the London AM licence. The station also moved out of Sunrise House to a new studio complex in Hounslow.

Editorial areaUK
Audience figures403,000 weekly listenersRAJAR December 2017
Launched3 July 2003
Members ofRadiocentre
Former namesClub Asia Radio
Buzz Asia
Buzz Radio
Sunrise Radio 2

Contact Sunrise Radio

Postal addressUnit 2
694-712 London Road
+44 20 8574 6666
+44 20 8813 8040
Official website
Advertising Sales

Social media

Twitter@ThisIsSunrise (3,123 followers) compare
FacebookThis Is Sunrise (6,220 likes) compare
Instagramthisissunrise (1,813 followers) compare
TuneInSunrise-Radio-963 (66,553 favourites) compare

Mobile apps



Ajay Nagar Presenter
Anushka Arora Presenter
Asif Ghazali Presenter
Bob 'Bee' Bajwa Presenter
Farah Ahmed Presenter
Gurdev Jassi Chairman
Kay McCarthy Sales Director
Mandy Lit Station Manager
Maneesha Sharma Presenter
Pam Sandhu Presenter
Paul Shah Programme Director
Sita Gill Presenter
Sonia Dutta Presenter
Tony Lit Managing Director

Other information

Sunrise Radio logo archive

Get a Sunrise Radio logo for your VW car radio

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This is a user-edited website. Thank you to Paul S, Vincent L, Ranjit S, Martin P and James C for their edits on this page. See the changelog, or edit it yourself.