The UK's Biggest Asian Mix
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Sunrise Radio is Britain's longest running radio station for South Asians based in Hounslow, West London.
Launched in 1989 on 1413 AM to Southall which has a large Asian community, it was awarded the BBC's Greater London Radio licence in 1994, broadcasting Londonwide on 1458 AM. In 2014, the previous owner of Sunrise Radio's group of stations went into administration, which led to 1458 being sold by the administrators to the Lycamobile group, who relaunched a similar service for South Asians on that frequency.
Sunrise still had one licence that they own, Buzz Radio which they relaunched as Sunrise Radio with a new company and management to operate the radio station still based at Sunrise House in Southall.
This station on 963/972 originally launched as the AC format Viva! owned by then Harrods owner Mohammed Al Fayed, then Liberty Radio which was sold to a Christian group who introduced some Christian programming. The licence was lost and awarded to Club Asia who introduced a youth Asian format in 2003. It was later sold to the then Sunrise Radio Group and relaunched as Buzz Asia and then Buzz Radio.
Sunrise Radio went national on February 29th 2016 on the Sound Digital multiplex. They relaunched with new imaging, the first in over twenty years and a new focus on playing the biggest mix of Asian music with a young adult slant to comply with the London AM licence. The station also moved out of Sunrise House to a new studio complex in Hounslow.
|show_chartAudience figures:||269,000 listeners per weekRAJAR March 2016|
|eventLaunched:||3 July 2003|
|historyFormer names:||Club Asia Radio|
Sunrise Radio 2
Contact Sunrise Radio
|placePostal address||Unit 2|
694-712 London Road
|+44 20 8574 6666|
|+44 20 8813 8040|
|emailAdvertising Sales firstname.lastname@example.org|
|@ThisIsSunrise (2,170 followers) compare|
|Sunrise Radio (8,036 likes) compare|
Anushka Arora Presenter
Asif Ghazali Presenter
Bob 'Bee' Bajwa Presenter
Farah Ahmed Presenter
Gurdev Jassi Chairman
Kay McCarthy Sales Director
Mandy Lit Station Manager
Maneesha Sharma Presenter
Pam Sandhu Presenter
Paul Shah Programme Director
Sita Gill Presenter
Sonia Dutta Presenter
Tony Lit Managing Director
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